In today’s date when we speak about – MEDIA, it is no longer limited to radio, television or newspaper. In fact, it is more about how we share and communicate our emotions and intension electronically, whether it be through the Smartphone or the desktop. But the truth is, traditional media has undergone transformation in such a manner that now, it is impossible for the twenty first century to stay uninfluenced by its temptations. So, taking this reality into consideration, let us see how digital media is having a strong impact on current business proceedings.
The Impacts Digital Media Is Having On Business –
With the advancement in technology, now it is much easier for companies to stay in touch with its audience, as compared to a decade back. Gone are the days when brands and organizations used to approach the newspaper to print and publish their offers, deals or any articles related to the products and services. Currently, they need not even wait for the television and radio to broadcast their requirements. They can now announce their offers and special services, through social media platforms such as Facebook, Twitter, Google+, Instagram etc. With just few clicks, the complete globe will get to know what they want to convey. It is that simple now.
A brainchild of digital media, email marketing has allowed millions of businessmen across the world to maintain communication from their own comfort zones. Traditional marketing demanded face to face interactions but, thanks to innovative marketing trends, this is no longer a concern. At the present, customers and clients can be enlightened about a particular service or products, through emails. Furthermore, if the buyer gets interested with whatever has been introduced to them, they can reply back in the same email, without any stress.
Enlarging Customer Base:
Nowadays more and more companies and brands are maintaining social media accounts, allowing customers to know about their activities. This trend has in a way allowed them to win the trust of relevant customers irrespective of location and class. Moreover, the “likes” and “positive comments” that they receive as feedback, makes it more trouble-free for them to attract the attention of other similar customers. Likewise, digital media is playing an imperative role not only in strengthening the relationship with current buyers but as well to generate fresh leads.
Research & Development:
Marketing and advertising becomes smoother, the moment a marketer gets to know the buying behavior of customers. With the presence of social media forums, these days it is not at all a great deal to make thorough study regarding people’s lifestyle, culture and views. Thus, digital media has extended its helping hand in conducting market researches, collect adequate data and to form developmental activities based on those examinations.
The introduction of mobile application has also brought in a huge change in the manner people shop and buy products, currently. In fact many are so addicted to the magic of touch screen mobiles, that browsing through the device is the foremost task they do just after waking up in the morning. So no doubt, mobile apps, designed by various brands add additional excitement in them. And, at the end of the day, it is the company who lands up doing more business.